Africa is online.

Taking Africa online and online to Africa: Africa is open for business and we will facilitate the addition of the “e-” into African commerce and everyday life. Our goal is connect Africa and her people with the world, to open doors and support real sustainable growth. We are a voice for those who see that in order to reach our full potential everyone must thrive.

Our Philosophy: Sometimes mosquitoes bite you. Sometimes there are thorns in the grass, or you step on a bee. That doesn’t mean that the world is a scary place you should avoid. It doesn’t mean that you should wipe out all of the bugs. It should make you wonder. It should make you want to understand how things work. Curiosity is what makes us smart. It’s what gives us an edge, something that others don’t have, something that we can share with the world to make it a better place. Experimentation takes bravery, it’s expensive, personally and financially. But that’s what drives the world forward, that’s where discoveries are made and solutions are invented. That is our purpose, to embrace the creative and curious spark planted in our souls and do something new, something that matters. That’s what we do. Online.

💡

Think

We research the market, analyse search and traffic data; and create strategies that use the latest technologies to find new customers and drive sales.

🎨

Make

We create websites and online stores that focus on user experience. We write, design and produce media for targeted communications via multiple online channels.

Run

We maintain the websites, backend systems, e-commerce platforms and human resources needed to handle orders, online marketing campaigns and targeted communications.

Love

We care about whether it’s right, and constantly make it better. We love what we do and we are passionate about delivering good value, high quality, tangible solutions that work.

What we do

We offer everything you need to expand your business model online.

Portfolio:

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Digital strategy:

Researched e-commerce and web development planning with integrated community and communication solutions.

  • Search Engine Keyword Research
  • Market and Competitor Analysis
  • Trend Analysis and Website Audit
  • Marketing and Brand Strategy
  • Digital Media and Channel Strategy
  • Analytics, reporting and conversion optimisation
  • Development of over-arching creative concepts

Web design and development:

Creation of websites and online channels for delivery of targeted communications and marketing messages.

  • User experience design and Wireframing
  • Website design and development
  • E-commerce platform development
  • Responsive sites and cross platform compatibility
  • Microsites, Blogs and Mobile Apps
  • Social media pages (Facebook, Pinterest, Twitter, Instagram)

Media and content production:

In-house media production and digital publication in a range of high-end to bulk-express offerings.

Internet Marketing:

Online channel management and result driven internet marketing.

  • Integrated 360° marketing campaigns
  • Landing page design and optimisation
  • Social Media and online reputation management
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Online advertising and media buying
  • Acquisition of customer and remarketing lists
  • Online community building
  • Affiliate programs and portal creation

Business process outsourcing:

Run all backend technical and business processes needed for a successful online offering.

  • Website maintenance
  • Hosting and technical management
  • Customer and shopper support (telephone & email)
  • Order management, logistics and fulfillment
  • Returns and refunds co-ordination

What makes an e-commerce store successful?: E-commerce, to a large extent, has become commoditised. The tools and platforms available today to launch your site are powerful, cheap and easy to find. The difference between a successful online offering and a flop are the people behind it. You need a very creative technical team with a lot of heart. You want people who are passionate about personal service to design and run your users experience from end to end. The brands that win online are the ones that ensure a positive journey with every customer from their first brand engagement (which might be as simple as clicking a banner ad) right through to the customer service they experience when placing their 1st order, and their 100th order.

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